What Makes A Backlink A High Quality Backlink?Author: anita bern
Like it or not, a good portion of your SEO work includes building backlinks. Links are the stuff that the web is built of. You can either try to attract the natural, organic links to your web properties by making them link-worthy, or you can do your own link building.
Either way, backlink building is a tedious work, more difficult than it seems at first glance. And Google has decided to make it as difficult as possible!
Even after the Penguin scare, many webmasters are still feverishly looking for backlinks to point to their sites. It seems like the SEO community somehow came to the conclusion that they still can get away with low-quality backlinks, as long as the anchor text is somewhat diversified. Unfortunately, it's more complicated than that.
These days, you can buy an enormous number of backlinks for a ridiculously small price on Fiverr. However, this is an adventure that any self-respecting SEO shouldn't get himself into. You can buy these only in order to get your competitors in trouble by engaging in negative SEO!
To get on the first page of Google search results for your chosen keywords, you don't need a bazillion backlinks – in many cases, you will need just a handful of high quality backlinks! But – what exactly counts as a quality inbound link?
Broadly speaking, a quality backlink would be a backlink from a relevant, authoritative source, that is positioned in-content, among other high-quality links, on a page with good PR. That backlink is non-reciprocal, it gets clicked on and is sending traffic to your website. Anchor link text is relevant too.
Unfortunately, we can't know how exactly is Google evaluating backlinks, but we can make some educated guesses. Google has made clear on many occasions that he only "likes" editorial links. Any link that is not freely given, or that looks like it's not freely given, is considered manipulative.
Another thing that can get you in trouble is bulk links – like those you can buy from Fiverr, for example. If your backlink strategy is leaving a Bigfoot-sized footprint, then Google can, and probably will, follow that footprint to your website's doorstep.
Disregard all this if you're building those "churn-and-burn" websites: in this case, get each and every backlink you can get! Automate all you can automate, and don't look back!
However, if you're tired of playing cat and mouse with Google, and are trying to build an authoritative website, it pays to go for quality, rather than quantity. As a matter of fact, that could be the only viable SEO option left!