How to Do Content Marketing To Increase Keywords RankAuthor: Praveen Rastogi
Content marketing is all about attracting and retaining the customers by consistently offering them relevant and valuable content in order to enhance the behavior of the customers. Ranking for a keyword is a repeatable process which involves SEO activities and content marketing to get better ranks and more traffic on the site.
Here are the steps that guarantee effective content marketing for increasing the ranks for the keywords.
Have a Platform
Before starting with the process you need to have a strong website or a network on which you plan to conduct content marketing. Make sure your site has been around for a while and has been constructed under the guidance of professional SEOs. Also ensure that you have a built-in network to share your content.
Initial Keyword Search
It is very important to do a research on the keywords on which you want to focus your efforts. It is essential to know that the keywords that you pick have a good volume but
should not be too competitive. Also keep in mind that they keywords that you select are relevant to your business and industry. Keyword search is very important for any website because the success of all the efforts is largely driven by the choice of words.
Gauge the Competition
It is always a smart move to know what your competitors are upto. You can study their URLs, domains, titles, content rankings etc. to get more information on the activities of your competitors so that you can design your plan and be a winner.
It is all about knowing that what kind of content is able to serve the keywords the best way. Hence it is important to be specific with the keywords and using long-tail keywords so that the intent of the searcher can be understood and catered effectively.
You need to draft a plan regarding the actual content you will be creating which will be ranked for the list of keywords that you have chosen. Articles, blogs, infographics, videos, index etc. are helpful in conceptualizing your content effectively.
Make sure while creating your content, you are also optimizing it. The list of keywords that has been shortlisted needs to be leveraged for maximum benefits.
Publish Your Content
Once you have completed all these steps, you are ready to publish your content to the world. Make sure that the launch of your content is coordinated with PR and is scheduled in smart steps so that you can have a powerful launch of your precious content.
Promoting the Content
Once you have published your content, you need to increase your reach across media and social networking sites so promote it to the maximum number of audiences possible. Build links; share your articles and blogs with your social accounts to ensure that it floats to the maximum people.
All these steps together are responsible for increased keyword ranks. Make sure you follow each of these steps in the most effective manner so that you get the best results.
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